Folio is a leading international illustration agency representing a hand-picked stable of the finest commercial illustrators from around the world.
Based in London but with clients worldwide, Folio was established in 1976 and boasts invaluable experience earned from its rich history of creating stunning visuals for iconic campaigns.
Folio represents only the most highly prized illustrators and can offer a complete spectrum of styles, from traditional paintings in oil and ink through to the latest digital productions utilising vector graphics and 3D rendering. Folio’s illustrators can even produce polished animations or playful GIFs – you name it, our artists deliver it.
The personal relationship that each illustrator enjoys with Folio’s agents allows our clients’ bespoke commissions to be closely managed throughout, ensuring that final artworks always hit the right note.
Drop us a line – we look forward to working with you!
Established long before most other agencies, Folio has four decades of industry experience. The company was founded in a small basement shop when Nicholas Dawe had a vision of helping prospective illustrators establish their work.
The inspiration for Folio was Dawe’s close friend, illustrator George Underwood, who produced early album covers for Davie Bowie, T-Rex, Mott the Hoople and more. The connection with the music industry continued when Folio artist Joe Petagno designed Motorhead’s ‘Snaggletooth’ logo in 1977. Other bands with album art by Folio artists include the Rolling Stones, Led Zeppelin and Pink Floyd.
Work was not confined to the music industry, however, as Folio worked on some of the most prestigious advertising campaigns for the likes of British Airways and even produced an icon of the silver screen when Joe Petagno created the concept model for the ‘facehugger’ in Ridley Scott’s Alien – a prop which would haunt the office for years.
Before the internet and before digital illustration, there was Folio. In the 1980s, some of the artists would work at Folio’s light-filled studio near the British Museum, phones ringing, jobs coming in, couriers whizzing original artworks and transparencies across London. Some of the mechanics might have changed, but Folio’s professional approach and attention to detail remain invaluable to agency clients such as J Walter Thompson, McCann Erickson, Grey, BBH and Mother.
Each decade has seen Folio involved in culture-defining artwork, from Syd Brak’s iconic glam-punk airbrush art for Athena in the 1980s to the Hed Kandi clubland digital illustrations pioneered by Jason Brooks in the 1990s and beyond. From billboards, movies and TV ads to album covers, magazines and packaging, over the years you have seen more art by Folio’s illustrators than you know.
If you are new to commissioning illustrations, don't worry - we can help you through the procedure.
First of all, think about …
• what the image is to depict
• what style you require
• where and how long you want to use the image
… then just give us a call or send us an email and we'll make some suggestions and talk you through the rest of the process.
We send out an occasional newsletter, so if you would like to be emailed with news updates about Folio and our illustrators, simply enter your email address below and click 'subscribe'.
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We welcome illustration submissions from artists and illustrators looking for representation.
We recommend emailing a few sample images (low-resolution JPEG files) with a link to your website, if you have one. Please use the following link to email submissions to us:
You can also upload images to our Flickr pool.
Unfortunately, we cannot respond to all submissions we receive.
10 Gate Street
Lincoln's Inn Fields
London WC2A 3HP
Tel: +44 (0)20 7242 9562
Fax: +44 (0)20 7242 1816