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Bodil Jane Illustration Featured by UNICEF

Bodil Jane illustrates pollution for UNICEF

UNICEF took to social media to start a conversation on the detrimental impact of air pollution, with a specific emphasis on young children. Through their Instagram account, the works poignantly illustrate climate change’s harmful effects on today’s children. Our wonderfully talented Bodil Jane was one of the artists featured in the project. Bodil was excited for the opportunity to use her artwork to make a statement for UNICEF. Here’s what she had to say about the project.

What were your thoughts on working with such an open brief?

I love it! I had a lot of different ideas for this project. It was quiet a hard subject though, so sad… And I wanted to communicate it in a more playful way instead of drawing a depressing picture. I think this one is still not very happy, but I think the monkey makes it cuter.

How did you initially approach this project?

I asked for some extra information and facts about pollution, but actually I already had some ideas before receiving those details. I think the numbers didn't really matter for this illustration: it's more of my personal interpretation of the subject and the sadness about it. I wanted to show something that we definetely don't want for the future kids: wearing a helmet/bubble to protect them from pollution.

What was your favourite part of the project?

Going to the final illustration! I've been looking for inspirational pictures of kids and pollution. I think it's reallllly hard to draw children, that's why I choose to do a young girl. And I wanted her to be Indian since there's really bad pollution there.

How has social media played a part in the development of the illustration?

Well, because I wanted the illustration to draw a lot of attention (for the subject) I made sure it was a strong image with a center composition (that really helps for social media - Instagrammers love things that are symmetrical). Also, a lot going on and a lot to see, people seem to like that (is what I learned from my own followers) and a square size. So, it did play a big role in choosing composition and size.

 

The project was also shared on UNICEF’s twitter, It’s Nice That and Medium.com. Check out some campaign images below and head over to UNICEF’s social media to see for yourself!

Posted: 28-Nov-16   //   Permalink   //   Top

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